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Created 2015-10-28
Owner sandywang5230
Title It is possible to revel in the media noise
Description  co-director of the University of Würzburg's Institute for Fan Culture, a syndicated columnist, and the author of The Turbulent World of Middle East Soccer blog and a forthcoming book with the same title.As with all modern scandals, when news broke last week of the FIFA bribery arrests, the death watch questions began: Can FIFA survive? What do they have to do to emerge from this scandal.I would add another question to the list: Does FIFA really have a crisis.The short answer is, yes, but it has less to do with the soupy externality known as "image problems" and everything to do with sponsor risk.Last year's NFL domestic violence mess is a good starting point for figuring out what FIFA is facing. After the video fifa 16 coins of Ray Rice hitting his then-girlfriend surfaced, news coverage was non-stop. "Can-the-NFL-Survive?" hysteria dominated the airwaves as did declarations of NFL mismanagement.No one, however, was accusing the NFL as an organization of programmatic domestic violence: Critics were saying that the NFL was obligated to address a culture that permitted it. After all, Ray Rice wasn't the only athlete being accused. The weekend after the scandal broke, football stadiums were filled with spectators and TV viewership was unaffected. According to AdAge.com, "The NFL and its 32 teams actually grew sponsorship revenue for the 2014-15 season by 7.8 percent to $1.15 billion, according to sponsorship research firm IEG. TV viewers did not defect." The NFL lost no sponsors.It is possible to revel in the media noise surrounding a scandal but still support the scandalized party, much in the same way that Americans devoured information about President Bill Clinton's sex life but still approved of his presidency.Much of Clinton's survival during the Monica Lewinsky affair was tied to the public's familiarity with his ill-advised romantic adventures. And so it is with many professional sports leagues. Roger Goodell has never been a beloved figure and basketball fans assume that the NBA is rigged in favor of large media market teams. One of the key attractions of the NBA and NFL drafts is the sheer joy of heckling the commissioners. The NCAA is also considered to be hospitable to corruption of sorts yet nobody stops watching bowl games or March Madness.As with all modern scandals, when news broke last week of the FIFA bribery arrests, the death watch questions began: Can FIFA survive? What do they have to do to emerge from this scandal.I would add another question to the list: Does FIFA really have a crisis.The short answer is, yes, but it has less to do with the soupy externality known as "image problems" and everything to do with sponsor risk.Last year's NFL domestic violence mess is a good starting point for figuring out what FIFA is facing. After the video of Ray Rice hitting his then-girlfriend surfaced, news coverage was non-stop.
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